Web Analytics
Google Analytics 4 is free but privacy-invasive. Plausible and Fathom offer privacy-friendly alternatives. Umami is self-hosted and free. Choose based on your privacy requirements and team size.
Product Analytics
Mixpanel for event-based analytics, Amplitude for enterprise needs, and PostHog for open-source enthusiasts. Focus on tracking user journeys, not just page views.
Business Intelligence
Metabase (open source) or Looker (enterprise) for dashboards and SQL-based analysis. Connect directly to your database for real-time insights. Self-serve analytics empower your entire team.
Data Infrastructure
Segment for data collection, dbt for transformations, and Snowflake or BigQuery for warehousing. Build your data stack early, retrofitting is much harder than starting right.
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