Web Analytics
Google Analytics 4 is free but privacy-invasive. Plausible and Fathom offer privacy-friendly alternatives. Umami is self-hosted and free. Choose based on your privacy requirements and team size.
Product Analytics
Mixpanel for event-based analytics, Amplitude for enterprise needs, and PostHog for open-source enthusiasts. Focus on tracking user journeys, not just page views.
Business Intelligence
Metabase (open source) or Looker (enterprise) for dashboards and SQL-based analysis. Connect directly to your database for real-time insights. Self-serve analytics empower your entire team.
Data Infrastructure
Segment for data collection, dbt for transformations, and Snowflake or BigQuery for warehousing. Build your data stack early — retrofitting is much harder than starting right.