Data & Benchmarks
Take Rate Benchmarks 2026: Definition, Formula, and Examples
Key data points and benchmarks — updated for 2026.
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25%
Uber take rate
Uber SEC Filing 2025
14-17%
Airbnb take rate (host + guest)
Airbnb Investor Relations
30%
DoorDash take rate
DoorDash SEC Filing
6.5%
Etsy take rate
Etsy Investor Relations
All Take Rate Benchmarks 2026: Definition, Formula, and Data Points
- 1.25%— Uber take rate
Source: Uber SEC Filing 2025
- 2.14-17%— Airbnb take rate (host + guest)
Source: Airbnb Investor Relations
- 3.30%— DoorDash take rate
Source: DoorDash SEC Filing
- 4.6.5%— Etsy take rate
Source: Etsy Investor Relations
- 5.2.6%— Shopify take rate (Payments)
Source: Shopify Q4 2025
- 6.15%— Amazon marketplace take rate
Source: Marketplace Pulse
- 7.2.9%— Stripe processing take rate
Source: Stripe Pricing
- 8.15-30%— App Store take rate
Source: Apple Developer
- 9.10-20%— Median SaaS marketplace take rate
Source: a16z Marketplace Report
- 10.8-12%— Average B2B marketplace take rate
Source: McKinsey Digital
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Key Takeaways
- ✦Take rates correlate inversely with transaction value — high-ticket B2B marketplaces charge 5-10%, while food delivery charges 25-30%.
- ✦Payment processors (Stripe, Square) operate at 2-3% take rates but make up for it with massive transaction volume.
- ✦App stores remain the highest take-rate platforms at 15-30%, though regulatory pressure is driving rates down.
Analysis & Insights
Take rate — the percentage of gross merchandise value (GMV) that a platform retains as revenue — is the fundamental business model metric for marketplace companies. In 2026, take rates continue to reflect the balance between value delivered and competitive pressure.
The most sustainable take rates align with the value a marketplace creates. Platforms that handle fulfillment, payments, and dispute resolution (like Uber or DoorDash) justify higher take rates than those providing simple listing services.
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Sign Up Free →Methodology
Data compiled from publicly available sources including industry reports, academic research, government statistics, and company filings. Sources are cited inline with each data point. Projections for 2026 are based on published forecasts from the cited organizations. Data is refreshed quarterly. Noizz.io does not independently verify all third-party data and recommends consulting original sources for critical business decisions.
Frequently Asked Questions
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