MVP (Minimum Viable Product)
The simplest version of a product that can be released to validate core assumptions and gather user feedback.
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Definition
A Minimum Viable Product (MVP) is the most basic version of a product that can be released to early adopters to test core hypotheses about market demand and product value. The concept was popularized by Eric Ries in "The Lean Startup" and remains foundational to startup methodology.
The "minimum" in MVP refers to the smallest feature set that delivers the core value proposition. The "viable" means it must actually work and provide value — it is not a broken or incomplete product. A good MVP solves one problem exceptionally well rather than solving many problems poorly.
MVPs take many forms: landing pages (test demand), concierge MVPs (manually deliver the service), Wizard of Oz MVPs (appear automated but are manual), single-feature products, or prototypes. The right form depends on what hypothesis you are testing.
Why It Matters for Founders
MVPs prevent the most common startup mistake: spending months or years building something nobody wants. By getting a product into users' hands quickly, you generate real feedback and data that guides development. The goal is to learn fast and iterate.
The faster you ship an MVP, the sooner you discover whether you are solving a real problem. Many successful companies launched with embarrassingly simple MVPs — Airbnb started with air mattresses and a basic website, Twitter was a side project with one feature. The learning from real users is exponentially more valuable than planning and speculation.
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Real-World Example
Dropbox's MVP was a 3-minute video demonstrating the product concept before building it. The waitlist grew from 5K to 75K overnight, validating demand without writing any backend code.
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Frequently Asked Questions
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