Pre-Launch (2 Weeks Before)
Build a landing page with email capture. Set up analytics (PostHog, Plausible). Prepare your Product Hunt and Noizz.io listings. Create demo videos with Loom. Line up beta testers and early reviewers.
Launch Day
Post on Product Hunt, Noizz.io, Hacker News, and relevant subreddits. Send your email list. Engage personally with every comment and question. Share on social media throughout the day.
Post-Launch (Week 1)
Respond to all feedback within 24 hours. Ship quick fixes for reported bugs. Share metrics and wins publicly. Follow up with everyone who signed up. Start building your content flywheel.
Growth Phase
Set up SEO for long-term organic traffic. Build an affiliate or referral program. Create comparison and alternatives pages targeting competitor keywords. Double down on channels that showed traction.