How to Manage Netflix Data Collection and Viewing Privacy
Netflix allows hiding individual viewing history but continues collecting all viewing data for recommendations and content decisions.
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Learn MoreStep-by-Step Guide
- 1
Go to netflix.com/account and log in to your account
- 2
Navigate to Profile and Parental Controls for each profile on your account
- 3
Under each profile, select Viewing activity to see your complete watch history
- 4
Click the X icon next to individual titles to hide them from your visible history
- 5
Review connected devices and sign out of any unused sessions
- 6
Set maturity ratings per profile to control content access
- 7
Note that Netflix collects viewing data for recommendations regardless of what you hide
About This Opt-Out Process
Opting out of Netflix's data collection requires following a easy-level process that typically takes 10 minutes. The process may involve navigating privacy settings, submitting formal requests, and following up to verify data deletion. Under GDPR and CCPA, companies are legally required to honor valid opt-out and deletion requests within specified timeframes (typically 30-45 days).
After completing the opt-out process, use the following verification method to confirm your data has been removed: Check the Viewing Activity page to confirm hidden titles are no longer visible. Note that some companies may retain certain data required by law or for legitimate business purposes, even after an opt-out request. If your request is not honored within the legal timeframe, you have the right to escalate to your local data protection authority.
Direct Contact
DSAR Email: privacy@netflix.com
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Verification
Check the Viewing Activity page to confirm hidden titles are no longer visible
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