How to Opt Out of Instagram Data Collection and Tracking
Instagram settings are linked to Meta's Accounts Center. Disable personalized ads, Off-Instagram Activity, and connected apps to reduce data collection.
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Learn MoreStep-by-Step Guide
- 1
Go to Settings, then Accounts Center, then Ad preferences in the Instagram app
- 2
Disable personalized ads in the Ad preferences section
- 3
Go to Settings, then Privacy, then Activity status and disable it
- 4
Review and remove Connected Apps in Settings, then Security
- 5
Disable story sharing and other data-sharing features
- 6
Go to Settings, then Privacy and set your account to Private
- 7
Manage Off-Instagram Activity through Meta Accounts Center
- 8
Review data download options at Settings, then Privacy, then Data download
About This Opt-Out Process
Opting out of Instagram's data collection requires following a medium-level process that typically takes 15-20 minutes. The process may involve navigating privacy settings, submitting formal requests, and following up to verify data deletion. Under GDPR and CCPA, companies are legally required to honor valid opt-out and deletion requests within specified timeframes (typically 30-45 days).
After completing the opt-out process, use the following verification method to confirm your data has been removed: Review privacy and ad settings in the app to confirm all changes have been saved. Note that some companies may retain certain data required by law or for legitimate business purposes, even after an opt-out request. If your request is not honored within the legal timeframe, you have the right to escalate to your local data protection authority.
Direct Contact
DSAR Email: Use Meta's data request tools through Accounts Center
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Verification
Review privacy and ad settings in the app to confirm all changes have been saved
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