How to Opt Out of Amazon Data Collection and Personalization
Amazon opt-out requires addressing multiple products individually: retail, Alexa, Ring, Kindle, and advertising. Amazon Sidewalk must be disabled separately per device.
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Learn MoreStep-by-Step Guide
- 1
Go to amazon.com/gp/privacycentral to access the main Privacy Central dashboard
- 2
Manage advertising preferences and disable personalized ads from the dashboard
- 3
Go to Alexa app Settings, then Alexa Privacy to manage voice recordings
- 4
Delete all Alexa voice history in the Alexa privacy settings
- 5
Disable Amazon Sidewalk in the Alexa app device settings for each Echo or Ring device
- 6
Review Ring privacy settings separately in the Ring app
- 7
Manage Kindle reading data and browsing history through Kindle settings
- 8
Opt out of Amazon Marketing Communications in your account notification settings
About This Opt-Out Process
Opting out of Amazon's data collection requires following a medium-level process that typically takes 20-30 minutes. The process may involve navigating privacy settings, submitting formal requests, and following up to verify data deletion. Under GDPR and CCPA, companies are legally required to honor valid opt-out and deletion requests within specified timeframes (typically 30-45 days).
After completing the opt-out process, use the following verification method to confirm your data has been removed: Check the Privacy Central dashboard to confirm all privacy preferences are set correctly. Note that some companies may retain certain data required by law or for legitimate business purposes, even after an opt-out request. If your request is not honored within the legal timeframe, you have the right to escalate to your local data protection authority.
Direct Contact
DSAR Email: privacy@amazon.com
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Verification
Check the Privacy Central dashboard to confirm all privacy preferences are set correctly
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