How to Remove Your Data From Acxiom's 10,000-Attribute Profiles
Complete Acxiom data removal requires addressing both Acxiom and LiveRamp (its former subsidiary), plus using multiple opt-out channels for comprehensive coverage.
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Learn MoreStep-by-Step Guide
- 1
Visit aboutthedata.com and create an account to see a sample of your Acxiom profile
- 2
Review the data Acxiom has about you across all available categories
- 3
Suppress data categories you want removed through the portal
- 4
Also submit the formal opt-out at isapps.acxiom.com/optout/optout.aspx
- 5
Email consumeradvo@acxiom.com requesting comprehensive data deletion
- 6
Include your full name, address, date of birth, and email in the request
- 7
Reference your state privacy law for formal deletion rights
- 8
Note that LiveRamp, formerly an Acxiom subsidiary, must be addressed separately
- 9
Opt out of LiveRamp at liveramp.com/opt_out to complete the process
About This Opt-Out Process
Opting out of Acxiom's data collection requires following a hard-level process that typically takes 30-45 minutes. The process may involve navigating privacy settings, submitting formal requests, and following up to verify data deletion. Under GDPR and CCPA, companies are legally required to honor valid opt-out and deletion requests within specified timeframes (typically 30-45 days).
After completing the opt-out process, use the following verification method to confirm your data has been removed: Check aboutthedata.com and monitor for 30 days to verify changes. Note that some companies may retain certain data required by law or for legitimate business purposes, even after an opt-out request. If your request is not honored within the legal timeframe, you have the right to escalate to your local data protection authority.
Direct Contact
DSAR Email: consumeradvo@acxiom.com
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Verification
Check aboutthedata.com and monitor for 30 days to verify changes
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