How to Opt Out of Acxiom Data Broker
Acxiom offers both online opt-out and a data viewing portal at aboutthedata.com. Complete removal requires addressing both the opt-out form and the data portal.
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Learn MoreStep-by-Step Guide
- 1
Go to isapps.acxiom.com/optout/optout.aspx to access the opt-out form
- 2
Fill out the form with your personal information including name, address, and email
- 3
Select the types of data processing you want to opt out of
- 4
Submit the form and save your confirmation number
- 5
Also visit aboutthedata.com to view a subset of your Acxiom profile
- 6
You can suppress individual data categories on aboutthedata.com
- 7
For comprehensive deletion, also email consumeradvo@acxiom.com with a formal request
- 8
Reference CCPA or applicable state privacy law in your email
- 9
Note that opt-out only affects Acxiom directly, not data already shared with partners
About This Opt-Out Process
Opting out of Acxiom's data collection requires following a hard-level process that typically takes 15-20 minutes. The process may involve navigating privacy settings, submitting formal requests, and following up to verify data deletion. Under GDPR and CCPA, companies are legally required to honor valid opt-out and deletion requests within specified timeframes (typically 30-45 days).
After completing the opt-out process, use the following verification method to confirm your data has been removed: Check aboutthedata.com to verify profile changes after 30 days. Note that some companies may retain certain data required by law or for legitimate business purposes, even after an opt-out request. If your request is not honored within the legal timeframe, you have the right to escalate to your local data protection authority.
Direct Contact
DSAR Email: consumeradvo@acxiom.com
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Verification
Check aboutthedata.com to verify profile changes after 30 days
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